019: SMART Creativity (Goal Setting for Creatives, Part 2 of 2)

Season #1

When you’re thinking about what you want out of your creative work, the ways in which you want to grow your artistic business, how do you figure out your strategy to get there? How do you figure out exactly what your goals should be? What goes into formulating a business strategy that will actually help and guide you, rather than one that will set on a shelf in your office, or languish in an unopened and unreferenced file on your computer?

One way to make sure your business strategy is one you’re going to actually use is to develop your business goals as SMART goals. This common acronym is a guide for how to write goals that you can actually achieve and that will help you stretch and grow. Let’s talk about what it means to be SMART with the business strategy for our creative businesses. In this episode, you will learn:

  • What SMART goals are and how that framework applies to you as a creative entrepreneur.
  • Why it matters whether or not your business strategy is in alignment with your purpose for your creative work.
  • How to find the Goldilocks Zone of goal difficulty, so that you’re motivated to work toward the goal without being discouraged by it.
  • What role goals can play in helping you grow within your artistic work
  • How you can use goals to build a creative business that actually works.

In this episode, I reference the book 26 Marathons by Meb Keflezighi.

In addition, I mention several previous episodes of this podcast: 

I also discuss Starving & Panicked No More: Business Strategy and Text Breakdown for the Thriving Actor, my upcoming in-person workshop in New York City on March 26, 2023. If you'd like information about this event, visit my website for all the details.

  A full transcript of this episode can be found hereFull transcripts of every episode will always be available at the Starving Artist No More Blog.

Thank you for listening. Please feel free to reach out to me at www.StarvingArtistNoMore.com, with any questions, comments, or feedback. I'd love to hear from you.